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Direct Mail for Fundraising
University of Toronto
Client was requiring a clever creative solution
to a business Problem: how to get the Alumni interested in investing in their campus.
Solution: Personalized direct mail piece that speaks to the audience, appealing to their ego’s and encouraging them to
leave their legacy at the University for other students to admire.
Outcome: The advertising was paid for in less than 12 hours. Over 800 individuals bought into the program exceeding the
1.2 Million in funds that the client was expecting.
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Production, Saves
Client Money
Government Agency decided they needed to reduce product costs.
Problem: Low volume sales, high production and development costs, how will they profit?
Solution: PRM advised them to change the method of production, which in turn modified the development of their products.
Outcome: Quality of product improved, improved customer deliveries, profit margin increased by 12%. Product sales increased in 2004-2005 by 39%. |
Growing Businesses.
Medium sized company approached PRM on
how to take their business
to next level.
Problem: How to create
more awareness to increase sales.
Solution: PRM reviewed
their business materials to date, providing a 5 year communication plan. We advised the client on how
to implement the plan over
5 years in order to meet
their yearly budget.
Outcome: Within the first
3 years the company grew 600%. Their first quarter
they had an increase in
sales by 39%. 2006 they completed their plan and have met and exceeded in bringing their business to a whole new growth level. |
